greenery pantone

Flame Sales with Trending Colors: Pantone’s Spring/Summer 2017 Color Palette

Jennifer Foy has over 12 years of experience using Adobe Photoshop. She has received a Bachelor of Fine Arts in Visual Communications from the Ringling School of Art and Design in Sarasota, Florida. Her years of teaching experience include numerous software and design classes in Adobe Illustrator, Photoshop, QuarkXPress, Freehand and InDesign for Colleges in Atlanta, Georgia; and Louisville, Kentucky. Jennifer is currently working as the Creative Director and Universal Woods with the Unisub and Chromaluxe brands. Jennifer can be reached by email at jenniferf@unisub.com

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You may have seen some news about Pantone’s 2017 Color of the Year, Greenery, or the Pantone Spring/Summer 2017 Color Palette. Have you ever wondered how this affects your business? What does this have to do with your business growth in 2017? It can potentially provide an opportunity to help you get noticed by new customers or attract a new market for your full-color sublimation products.

The Pantone Fashion Color Report Spring 2017 edition is a comprehensive overview of fashion designers’ use of color in their upcoming collections. While your business might have nothing to do with apparel, these colors influence far beyond. The color report put out by Pantone isn’t just for the fashion industry—these colors flow through all retail worlds, from wall paint colors, to pillows, home décor for the wall, gifts, and more. This information has a waterfall effect and can be used to your business advantage. Read more to find out not only about the colors, but how you can use them to refresh your sales.

SPRING 2017 PALETTE

This palette is heavy with blue and green tones. The Pantone Spring 2017 colors are:

Niagara, PMS #17-4123
Primrose Yellow, PMS #13-0755
Lapis Blue, PMS #19-4045
Flame, PMS #317-1462
Island Paradise, PMS #14-4620
Pale Dogwood, PMS #13-1404
Pink Yarrow, PMS #17-2034
Kale, PMS #18-0107
Hazelnut, PMS #14-1315

Greenery, PMS #15-0343 - The 2017 Color of the Year

“One of the things that we saw this year was a renewed sense of imagination in which color was appearing in context that was different than the traditional,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “Reminiscent of the hues that surround us in nature, our Spring 2017 Fashion Color Report evokes a spectrum of emotion and feeling. From the warmth of sunny days with PANTONE 13-0755 Primrose Yellow to the invigorating feeling of breathing fresh mountain air with PANTONE 18-0107 Kale, and the desire to escape to pristine waters with PANTONE 14-4620 Island Paradise, designers applied color in playful, yet thoughtful and precise combinations to fully capture the promises, hope and transformation that we yearn for each spring.” 

Greenery, the 2017 Color of the Year, is a tangy bright green that sparks thoughts of growth and flourishing opportunities for the year.

Island Paradise will get you feeling the tropics. It’s an intense, aqua color that when mixed with Greenery might have designs doing the Hula dance.

Lapis Blue is the darkest hue in this set of colors. Noted as a “strong and confident” shade and a great substitute for black in your designs.

Niagara, a true middle tone blue, is calming and feels true. The Pantone report notes, “Niagara is a classic denim-like blue that speaks to our desire for ease and relaxation.”

Kale: while there’s a lot of opinions on the vegetable, Kale as a hue is more of an olive or army green. It can be used in masculine or feminine designs. It’s remindful of the healthy and outdoor lifestyles that more people are enjoying and find appealing in today’s world, especially in the warmer months of the year. 
Primrose Yellow—there’s no other color to describe this hue; it’s not a green-yellow or a golden tone. It’s evocative of a fresh yellow crayon. This yellow tone implies joyful times, sunshine-filled days and excitement.

Pink Yarrow will have you dancing in the streets to steel drums—a festive and dark magenta shade. Add this as an accent using any two other colors, or for a real punch, use this as your main color and another as an accent color.

Hazelnut is more of a khaki color. Typically I think of the darker side of the actual nut, but this seems to be pulled from the lighter areas of it. A neutral color to balance out the bright colors, it pairs well with any of the colors in the palette.

Flame: it’s orange, a bright, strong, exciting orange with red undertones. It’s flamboyant and fun. The hue value is on the same wave length as Pink Yarrow.

Pale Dogwood is the lightest hue in this palette. It’s a pale pink that reminds me of the lighter pink shades from the Dogwood tree flower blooms.

APPLYING COLOR

There is clear split among the palette between the stronger, more vibrant colors and the lighter, brighter tones. Take a current design and change the colors to ones from this palette to freshen up a pressed product design, or download new designs for specific markets and holidays from the Unisub free graphics library.

When using these colors, you can reference the RGB formula shown next to the color, or if you have any Adobe software, download a ASE from Pantone’s website to load into the color swatches of Adobe Illustrator, InDesign or Photoshop. Use the RGB formulas to change colors in designs for products, then run a color test on scrap material, pressing the colors to see how they look and match what you see in the palette, then further adjust the color formulas from there.

You can also download the color samples shown here and an 8-by-10-inch sign promoting your shop (online or in store) with the colors of the year in the Unisub asset library (under Support on the website).

Note: I am not associated with Pantone but find their information to be helpful and inspiring. I hope you will as well. Use this new information to benefit your business and boost your sales. 

About Pantone: 

Pantone LLC, a wholly owned subsidiary of X-Rite Inc., is the global color authority and provider of professional color standards for the design industries. Pantone products have encouraged colorful exploration and expressions of creativity from inspiration to implementation for more than 50 years. More information is available at www.pantone.com. For the latest news, trends, information and conversations, connect with Pantone on Facebook, Twitter, Pinterest and Instagram.