Fit for Font: How to use fonts effectively online

Kelly “Rags” Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services including web design and development.

As designers, craftspeople and a community involved in decorating the world, we are all accustomed to font selection. Be it an award engraving or a logo design, typography and font selection are a key element in the overall finished products’ quality and success.

Did you know the same principles apply to your websites? Would you select Comic Sans for the main font on your site and expect your visitors to actually read your message and call to action? Consider these three tips to elicit the best response on your website:

  1. Font selection: When selecting the fonts you use on your web properties, consider readability. That includes everything from a high definition computer monitor to a 4-inch touch screen mobile device. Arial, Times Roman, Verdana, Helvetica, etc., are preferred, widely used and accepted.
  2. Font size: Font size is also a factor. Although users can resize things using built-in zoom features on both mobile and desktop, we live in a world of speed populated with consumers that expect immediate gratification.
  3. Color choice: Finally, color choices are yet another dynamic. A dark background color requires a bright colored font for readability and vice versa. Go easy on the eyes and users will skip potential headaches and pay attention to your promotional message.

Test your results using as many devices as you can access.

— Kelly "Rags" Ragland, Rags to Stitches Productions