Finding the Right Font for a Job

Jim Sadler is a former university professor of computer graphics and a freelance designer. He is currently offering his services as a consultant within the industry. He brings together his expertise in design, computer graphics and industry-related technologies with his ability to communicate through teaching, technical assistance and of course through writing for A&E Magazine. Jim can be reached by e-mail at jim@jsadlerdesign.com. His web address is www.jsadlerdesign.com.

Almost any font can be used as a headline font if handled properly. It’s just a matter of choosing the right font for the job. To determine whether a font is appropriate for paragraph text, it is best to view a few paragraphs in that font to assess how easy or difficult or distracting it is to read. Ease is more important than style when using text fonts, but there are more than enough easy-to-read fonts that each have unique, though perhaps subtle personalities.

—Jim Sadler

Learn more about the different categories of font style.