What features should a site have to make it more user-friendly?
- First and foremost: speed. If you want someone to buy something, provide them with a button to buy it. If you want someone to contact you for a quote, give them a button to do so. I have a “three clicks or less” rule. Click one gets the user to the site, click two gets the call-to-action done (add to cart, buy now, contact us, subscribe, etc.), and click three, if necessary, gets it all finished.
- Second — and very important — be mobile-friendly. Search engines recognize whether or not your site is mobile-compatible and rank you accordingly for mobile users, in addition to the stats that indicate high volumes of consumers using mobile devices rather than desktops.
—Kelly “Rags” Ragland, Rags to Stitches Productions