Eyes on the Prize: Defining your Twitter audience

Kelly “Rags” Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services including web design and development.

Consider a focus on your target market rather than the world at large. A short study in the demographics of Twitter users and your own business experiences can guide you to a well-aimed Twitter strategy. Creating multiple Twitter accounts to cover different areas of interest can also be effective.

Twitter Demographics and Stats

  • Monthly users: 80,173,808 (as of March 2016)
  • 23 percent of all internet users and 20 percent of the entire U.S. adult population use Twitter
  • 50 percent of users visit or shop at the website of a business they follow
  • 60 percent of users bought something because of something they saw on Twitter
  • 37 percent of Twitter users are aged 18 to 29
  • 25 percent of Twitter users are aged 30 to 49
  • 15 percent of all female U.S. internet users use Twitter
  • 22 percent of all male U.S. internet users use Twitter
  • 54 percent of Twitter users have incomes of over $50,000

After defining your target audience, take some time to join that audience in their Twitter activities. Jumping into a conversation under a trending hashtag is a great way to get exposure and followers. For example, a simple comment and clever image posted during the Super Bowl with the #SuperBowl hashtag included would provide you with a worldwide reach. Make it a sports-related product and you’ve got the attention of sports fans engaged in Twitter activity for that day.

Challenges are also fun and engaging. Encourage users to retweet a special message and be entered into a contest for a freebie or discount. Post a riddle and challenge your followers to solve it or generate conversation about it with their followers.

Twitter is, after all, about engagement. It is up to you to stay engaged with Twitter users and create content that attracts the users that your business will appeal to.

—Kelly “Rags” Ragland, Rags to Stitches Productions