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Evaluate Your Email

Aaron Montgomery has been involved with the garment decorating and personalization industry since 2000 and the digital printing industry since 1997. He has been actively involved in the industry trade shows via speaking, attending and exhibiting for the last 16 years. He also writes articles for the industry magazines and blogs on topics that include marketing, social media, the personalization market, and garment decorating techniques. He is dedicated to helping small businesses grow and succeed. You can find Aaron co-hosting the industry's oldest and most listened to Podcast - 2 Regular Guys ( You can also find blogs about a wide range of topics on his own website at

Ditching AOL/Hotmail/Yahoo email addresses is an important step to improve your digital presence. If you have a website, it should be free to also have an email to go along with it. Which email would you open first if you were expecting an email from me: or To scale this back even smaller, how about spending five minutes to double check the transactional emails your company is sending as a stock response. First and foremost, are they grammatically correct with good spelling? Then, do they make sense and help your customer have a better experience, not just make you feel better about berating them with your rules and regulations?

—Aaron Montgomery, MontCo Consulting, 2 Regular Guys