Employ a Professional Graphic Designer for Your Branding

Jennifer Foy has over 12 years of experience using Adobe Photoshop. She has received a Bachelor of Fine Arts in Visual Communications from the Ringling School of Art and Design in Sarasota, Florida. Her years of teaching experience include numerous software and design classes in Adobe Illustrator, Photoshop, QuarkXPress, Freehand and InDesign for Colleges in Atlanta, Georgia; and Louisville, Kentucky. Jennifer is currently working as the Creative Director and Universal Woods with the Unisub and Chromaluxe brands. Jennifer can be reached by email at jenniferf@unisub.com

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Consider employing a professional graphic designer or someone studying design at a local college to help with your branding. Put it out there online or on a thumbtack board on campus that you are looking to work with a local designer for some branding and identity work. You might be surprised at the cost or trade agreement that can be worked out. There are also some online design services that pair businesses or projects up with designers, such as fiverr.com or upwork.com. 

If you are working with a graphic designer and move to work with a different designer, be sure to have the exact color formulas for RGB, CMYK, and the hexadecimal numbers for web use.

—Jennifer Foy, Unisub

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