Effective Ways to Gain New Customers

Amy Dallman is the marketing communications specialist for Epilog Laser. To request the complete version of Epilog’s Guidebook to Starting a Cutting and Engraving Business, email sales@epiloglaser.com or call toll free 888-437-4564.

A website can be an effective way to obtain customers. By offering your engraving services online, you are expanding your client base from your immediate geographic area to the entire country or even the world.

By creating a website that is optimized for searches for your product offerings (engraved wedding photo frames, mobile phone engraving, awards engraving, etc.) you can quickly build your business by offering both predesigned products and custom engraving services. Don’t let the marketing basics pass you by either!

Develop a flier that shows off what you can do and design a business card for your company. There are many inexpensive options online for your printing needs — do a search for online printing and you’ll find many choices. When you meet people at networking groups or at a tradeshow, give them a flier that you’re proud of and that they might even pass it on to a friend!

—Amy Dallman, Epilog