In today’s marketplace, you cannot force your products on potential customers; you must create your customers via all sorts of different channels. To do this, you need to put aside 30 to 60 minutes a day. During this time, make sales calls, work on your social media presence, build your email list, create new marketing material, and send out press releases and other sales/marketing items that fit into your target market. You must keep that pipeline full of potential customers who you are interacting with or developing more business in your current customer base; otherwise, you may wake up one day and not have any work to be done. There is no magic bullet to attract orders, just hard work and organic growth.
—Aaron Montgomery, 2 Regular Guys, MontCo Consulting