building a customer base

Don’t Wait – Curate: Building your own customer base

Aaron Montgomery has been involved with the garment decorating and personalization industry since 2000 and the digital printing industry since 1997. He has been actively involved in the industry trade shows via speaking, attending and exhibiting for the last 16 years. He also writes articles for the industry magazines and blogs on topics that include marketing, social media, the personalization market, and garment decorating techniques. He is dedicated to helping small businesses grow and succeed. You can find Aaron co-hosting the industry's oldest and most listened to Podcast - 2 Regular Guys ( You can also find blogs about a wide range of topics on his own website at

In today’s marketplace, you cannot force your products on potential customers; you must create your customers via all sorts of different channels. To do this, you need to put aside 30 to 60 minutes a day. During this time, make sales calls, work on your social media presence, build your email list, create new marketing material, and send out press releases and other sales/marketing items that fit into your target market. You must keep that pipeline full of potential customers who you are interacting with or developing more business in your current customer base; otherwise, you may wake up one day and not have any work to be done. There is no magic bullet to attract orders, just hard work and organic growth.

—Aaron Montgomery, 2 Regular Guys, MontCo Consulting