If you have customers that are police, fire, sheriff, and other department personnel, there are other readily available customers from these contacts. Most all police and fire departments have unions or associations. Many of your contacts are board members or know the board members. I have a number of police and fire association clients that provide plaques or other gifts at retirement. I also provide “thank you” recognition for board members, especially those that are ending their terms. If you offer logoed products, most wear their local union or association logo when off duty. Some local unions sponsor fundraising events, citizen’s academies, and explorer organizations that might need trophies, awards, and other gifts.
—Bob Hagel, Eagle’s Mark