A Customer’s First Impression

Eric Priceman is President of Victory. In his almost three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at ericp@buyvictory.com or by phone at 773-637-7777 ext. 228.

There is a good chance that a customer may be visiting your shop for the first time, and the impression that they get from the way they are treated is paramount to the foundation of a good experience. It is important that a retailer puts his or her best foot forward at all times, as it is never certain what the potential sale will lead to. There is always the possibility that there may be a long-term relationship formed from the first sale, and for this reason, it is crucial that a good impression is made from the moment a customer walks in the door. 

An important part of making a good first impression is to be both interested as well as interesting. You want your customer to see that you want to know everything about what interests them. Listen to what they have to say, ask questions if you don’t fully understand what they are saying or asking, and engage with them. Remember that they came to you. A customer that feels good about you, your products, and services is more often than not a returning customer.

—Eric Priceman, Victory