hookers sublimation products cross-selling

Cross-Selling Your Sublimation Services

Award-winning author and international speaker Jimmy Lamb has over 25 years of product decoration business experience. Mr. Lamb has extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production and management. He has owned and operated a successful production facility, started a retail franchise operation and has provided production solutions to a variety of Fortune 500 corporations involved in customization, decoration and embellishment. His articles appear regularly in various industry magazines in the United States and Europe. In addition, Mr. Lamb is a frequent speaker at Industry Events and Trade Shows domestically and internationally. Currently, he works with Sawgrass Technologies as the Manager of Communication and Education, where he has been instrumental in developing their educational seminars and webinars. 

Sublimation has applications that go way beyond signs, such that you can generate more revenue from every customer and reach into new markets at the same time. To put this into perspective, suppose Hookers Big Fish products had only come to you for one sign. In all likelihood, they probably need other things, too, like promotional products, awards, apparel, etc., but were planning on leaving your shop to go to other places for the other items. Instead, you ask a few probing questions, while showing some samples such as a photo plaque to recognize a top-producing salesman, or an iPhone cover with a corporate logo. Suddenly you have opened the door to a much larger sale.

This is a technique referred to as cross-selling and it’s a major benefit of sublimation due to the wide assortment of substrates available. Cross-selling lets you instantly tap into your existing customer base using sublimation as a tool to squeeze out more money with every job, as it gives you the ability to offer a wide assortment of complementary products with every order simply because you can.

—Jimmy Lamb, Sawgrass

Read about sublimation for signage.