Special events are a bonanza of decorated-product opportunities, with T-shirts usually being at the top of the list as they can be sold as souvenir items to both participants and the general public. Sublimated poly-performance T-shirts fit in nicely with any outdoor event, and even though they are a premium product, because they are getting sold, there is plenty of mark-ups available for the shop and the event. And of course, an event means awards, promotional products, participant gifts, and more.
The bottom line is that sublimation probably tripled or even quadrupled the profit for this one situation. Think about what it could do for every job that comes in the door!
—Jimmy Lamb, Sawgrass