Create Sublimation Items for Special Events

Award-winning author and international speaker Jimmy Lamb has over 25 years of product decoration business experience. Mr. Lamb has extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production and management. He has owned and operated a successful production facility, started a retail franchise operation and has provided production solutions to a variety of Fortune 500 corporations involved in customization, decoration and embellishment. His articles appear regularly in various industry magazines in the United States and Europe. In addition, Mr. Lamb is a frequent speaker at Industry Events and Trade Shows domestically and internationally. Currently, he works with Sawgrass Technologies as the Manager of Communication and Education, where he has been instrumental in developing their educational seminars and webinars. 

Special events are a bonanza of decorated-product opportunities, with T-shirts usually being at the top of the list as they can be sold as souvenir items to both participants and the general public. Sublimated poly-performance T-shirts fit in nicely with any outdoor event, and even though they are a premium product, because they are getting sold, there is plenty of mark-ups available for the shop and the event. And of course, an event means awards, promotional products, participant gifts, and more. 

The bottom line is that sublimation probably tripled or even quadrupled the profit for this one situation. Think about what it could do for every job that comes in the door!

—Jimmy Lamb, Sawgrass