Create Messages that Keep Customers Thinking of You

Eric Priceman is Vice President and Director of Marketing for Victory, division of Planter Inc. in Chicago, Illinois. In his almost three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at ericp@buyvictory.com or by phone at 773-637-7777 ext. 228.

Read the full article in this month’s print issue here.

Understand that the value changes over time. As customers mature within your organization, you need to learn as much about them to be able to properly match the value that you offer to their needs. Periodic reinforcement of this will keep you consistently relevant to your customer base. The aim is to keep your customers thinking of you in good times and bad.

—Eric Priceman, Victory