Create a Cheat System for Your Business Identity

Jennifer Foy has over 12 years of experience using Adobe Photoshop. She has received a Bachelor of Fine Arts in Visual Communications from the Ringling School of Art and Design in Sarasota, Florida. Her years of teaching experience include numerous software and design classes in Adobe Illustrator, Photoshop, QuarkXPress, Freehand and InDesign for Colleges in Atlanta, Georgia; and Louisville, Kentucky. Jennifer is currently working as the Creative Director and Universal Woods with the Unisub and Chromaluxe brands. Jennifer can be reached by email at jenniferf@unisub.com.

To help establish the identity of your business, you can create basic looks or templates and use them in different ways. For example, use the letterhead layout for your invoices and so on, when possible. 

If you want to create a cheat system for your identity, look on Canva or Creative Market online. Both of these templates for identity systems are available to purchase for around $10 to $40. The template can then be filled in to use as a reference with employees and for yourself when creating a piece, whether it be an invoice form or patterned tissue paper to be used with your packaging.

—Jennifer Foy, Unisub

Keep reading about Forming Your Visual Identity