Nowhere else in the buying process does good “show-and-tell” dialog help me feel like I’m choosing a winning supplier. Ask for past success stories, testimonials, and work samples. Ask for references. (Don’t be surprised, though, if the majority don’t have such materials at the ready. Many don’t). Understand, too, that they’re not likely to provide the names of customers who were displeased with them. Evaluate their client list carefully.
—Vince DiCecco, Your Personal Business Trainer