Choosing a Supplier Based on Referrals

Vince DiCecco is a dynamic and sought-after seminar speaker and author, with particular interest in business management/development and marketing subjects. With over 20 years experience in sales, marketing and training, he is presently an independent consultant to businesses looking to sharpen their competitive edge. Vince addresses a wide range of topics focused on nurturing customer loyalty while improving profitability. He may be reached via email at

Nowhere else in the buying process does good “show-and-tell” dialog help me feel like I’m choosing a winning supplier. Ask for past success stories, testimonials, and work samples. Ask for references. (Don’t be surprised, though, if the majority don’t have such materials at the ready. Many don’t). Understand, too, that they’re not likely to provide the names of customers who were displeased with them. Evaluate their client list carefully.

—Vince DiCecco, Your Personal Business Trainer

How do you know if you’re choosing the right supplier? Read more