Choosing the Right Supplier for My Business

Stephen L. Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and operates A-1 Awards, Inc. in Indianapolis. He has been associated with the awards and recognition industry for over 45 years, and has given numerous seminars since 1979.

Selecting the right suppliers is a concern for most small businesses. We must have suppliers we can depend on, just like our clients who depend on us. So often in many industries, the suppliers actually select and determine what is available in the vast majority of the industry. The suppliers can dominate the products offered to all. 

I encourage you to continue to buy from your friendly suppliers but also learn to look beyond what is offered by them and attempt to create new lines from your own creativity. This can do a number of things: first, it can make you and your business distinctive and unique. It can also set your business apart from your competition and greatly increase your bottom line with expanded profit margins. 

—Stephen L. Capper, A-1 Awards