Calculate the Right Price for Your Laser Engraving Services

Amy Dallman is the marketing communications specialist for Epilog Laser. To request the complete version of Epilog’s Guidebook to Starting a Cutting and Engraving Business, email sales@epiloglaser.com or call toll free 888-437-4564.

Before you determine your pricing structure, take a little time to learn the prices of other engraving businesses in your area. It’s a good way to gauge the amount customers are willing to pay for engraving services, and will also help you determine a competitive price for your services.

Many successful engraving businesses use the following formula to calculate pricing:

Minimum charge: Covers the time of job set-up.

Artwork charge: Covers time required for creating any logos or artwork.

Materials cost: Covers the cost of all related materials.

Number of items: This will help calculate the time required to engrave each piece of the job.

—Amy Dallman, Epilog Laser