Before you get into the styling of your brand, you should have a business creative brief or brand brief (separate from a business plan), a list of methods, and a schedule to get them put into place.
You can find brand brief templates and samples online for a small fee or for free (depending on your goals, budget, etc.). Ideally, you do this with a marketing/brand professional, which you can find locally or online.
- Are your potential customers young, old, male, female, wealthy, entrepreneurs, school-age children, parents?
- Where do you find them? Social media, in brick-and-mortar storefronts, online groups?
- What do they need? Web design, marketing, a new awards provider?
- Who are they using now for the same service you provide?
- Why would they switch? What is your company’s mission?
- What are the benefits and features of your products and services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?
—Jennifer Foy, Unisub