Blogging for Small Businesses

Kelly “Rags” Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services including web design and development.

Blogging can be perceived as a number of things, as blogs tend to cover such a wide variety of topics. As a small business retailer, there are a number of benefits in taking the time to have an active blog.

Why should have a blog?

Blogging provides a variety of benefits you may not be considering. For example, each time you post a blog about a product or service you provide, you add quality keywords to your website. Keywords are the common ingredient in search engine recipes. In short, blogging drives traffic, helps people find you, and benefits your presence in the search engines. Your blog posts also become social media posts that can be used time and time again.

Internet users that discover your products and services through your blog gain comfort when reading your posts, you become credible, knowledgeable and engaged in what you do in their eyes.

What if I’m not a great writer?

The great news is you don’t have to be. Consider writing a simple blog post announcing a new piece of equipment that has been added to your shop. You’re excited to have added the new machine. It is going to provide your business with a way to create even more great work for your customers, and your business is showing its success. How hard can it be to post a short announcement and share the excitement?

Here are some tips for best blogging practices:

  • Target market: Your blog should represent your brand, you and your business. It should be tuned in to what you do and appeal to your target market. Consider it your own magazine.
  • Scheduling posts: Most blogging platforms include a feature that allows you to put your posts on timers—that is something I use regularly. A weekend afternoon or an evening creating blog posts while watching your favorite evening television shows can give you a relaxed atmosphere for creativity and a way to schedule your posts in advance to run on auto-pilot while you’re busy running your business.

—Kelly “Rags” Ragland, Rags to Stitches Productions