Domain names

Better Business Online: The importance of domain names

Kelly “Rags” Ragland is owner and operator of Rags to Stitches Productions, a holistic advertising-specialty company providing a range of services including web design and development.

Securing a domain name is critical to the success of your business online. If you’re not convinced, consider these three reasons to establish your own small slice on the internet:

  1. Domain names are cheap. Investing $3-5 here and there from time to time can lead to a collection of domain names that are all relevant to your business, pointing to your home page or even specific landing pages within your website.
  2. Domain names have keywords—the more keywords you have, own, and can use, the more tools you have at your disposal for improving the discoverability of your internet properties.
  3. Domain names are subject to abuse. Consider a disgruntled former employee or even a competitor scooping up simply because you have the .com and never bothered to register the .net in order to secure it.

The importance of domain names goes further than just your .com availability. Consider adding domain names to your collection that can be used to effectively push your marketing efforts forward while keeping your brand and keywords related to your business under your umbrella of doing business online.

—Kelly “Rags” Ragland, Rags to Stitches Productions