Benefits of web presence

Be Online or Get Left Behind

by: 

JP Hunt

J.P. Hunt is one of the founders of InkSoft, a company that offers a comprehensive business suite including an online designer, e-commerce platform and other business tools. He also is the vice president of sales and marketing. Contact Hunt at jphunt@inksoft.com or visit the InkSoft website at www.inksoft.com

To be a successful business in today’s modern economy, you need to establish and continuously develop your online presence. It should be your most valuable marketing source with the greatest return on investment.

To maximize your exposure, you should have a corporate website, a web store, social media accounts, online reviews and feedback, Internet advertising, and a blog. Your company should also participate in online directories. The more present you are, the more likely your company will be mentioned in news and media posts.

The benefits are many. More potential customers will find you, and this will generate more leads. Social media also will get you increased exposure. By taking advantage of paid Internet advertising, you will find it gives you a competitive advantage over other companies not using this resource. And finally, buyers will find it easier to do business with you.

In order to remain relevant in today’s new economy, you must develop an online presence or risk getting left behind.

—JP Hunt, InkSoft