Pricing sublimation

The Basics of Pricing Sublimated Products

Shon Roti is the owner of 9inthStreetDesigns, a sublimation and graphic design consulting business, and has a career in the awards and promotional products industry spanning over 20 years. He can be reached at shon@sublimationconsultant.com.

The first step to pricing is understanding your input costs for the product being produced.

Next, understand that two products that cost the same to produce can be retailed at two different price points due to the products’ perceived value. Don’t get trapped into a formula (input cost x 4 = y price).

For example, car flags cost about the same to produce as an award plaque with a sublimated plate, but most would place a higher value on the plaque. Also, don’t forget to incorporate your business overhead into the cost of your products.

—Shon Roti, JDS Industries