white space graphic design Bob Hagel award layout

Award Design: Mastering White Space

Bob Hagel and his wife Dana own Eagle’s Mark Awards & Signs, offering a full line of personalized products using laser engraving, sand etching, and full-color UV direct print on products. They have offered awards, recognition, and signage products to organizations for more then a decade in the Southern California wine country.

When laying out an award or recognition product, placing relating text and graphics nearest to each other creates meaning and beauty. Equally spacing everything can look plain and boring. The surrounding space around text and graphics is called “white space.” White space highlights important text and graphics and hopefully eliminates crowdedness, especially with those customers that have a lot of text to include.

Space is your friend — master it and you will enhance the meaning and beauty of the recognition products you create.

—Bob Hagel, Eagle’s Mark