Approaching Event-Driven Marketing

David Gross is president of Condé Systems Inc., of Mobile, Ala. For the past 24 years, he has devoted to advancing sublimation technology. He can be reached by email at dgross@conde.com.

When offering on-the-spot products at events, only promote a few products.

You might try: taking a picture of someone at the event, or having someone send their pictures of themselves at the event, and then sublimating it onto a product.

You could even use a green screen to come up with a custom background for the event and then take pictures of people standing in front of it, then print it out and sublimate it.

—David Gross, Condé