approach to sending upsetting news

An Approach to Sending Upsetting News or Negative Replies

Vince DiCecco is a dynamic and sought-after seminar speaker and author, with particular interest in business management/development and marketing subjects. With over 20 years experience in sales, marketing and training, he is presently an independent consultant to businesses looking to sharpen their competitive edge. Vince addresses a wide range of topics focused on nurturing customer loyalty while improving profitability. He may be reached via email at

Write it out and let it “ferment” for a period of time; if you still think it’s the right thing to do, go for it. Most the time, either the message was rewritten, softened, or never sent. Today, it takes but a few minutes to bang out an encrypted or ill-advised text or email and hit the send button too hastily. 

—Vince DiCecco, Your Personal Business Trainer

Continue learning: 6 Questions a Good Communicator Asks Themselves