coastal business supplies

Advice for Expanding Your HTV Business into Sublimation and HTP

Chelsea Borgmann is the marketing and communications copywriter for Coastal Business Supplies. She has been working in the decoration and personalization industry for over five years, and her favorite application processes include screen printing and heat transfer vinyl (T-shirts are her favorite form of apparel). She hails from St. Louis, Missouri, and she possesses a Bachelor of Arts in Journalism from Mizzou. 

Adding other services such as sublimation and heat transfer paper application to your business is simple. Let your regular customers know first that you now have a sublimation printer or HTP for full-color printing, then pitch different order ideas to them to see if they’d be willing to let you test out orders for them at a discount, so you can begin marketing your new services to clients outside of your regular customer base. 

Another great way to introduce these services is by experimenting with mixed media and producing items that use both sublimation and HTV or HTP and HTV. This may also provide a unique opportunity for upselling and increasing your customer satisfaction.

—Chelsea Borgmann, Coastal Business Supplies