Advantages of Having a Website for Your Business

Aaron and Kylene Montgomery MontCo Consulting decorators

MontCo Consulting, LLC is a family company. Aaron has over 20 years of experience with personalized products and small business development, and Kylene has a background in counseling. You can find Aaron co-hosting the industry podcast 2 Regular Guys Podcast (, which also powers the Decorators Community. He has also launched his own podcast channel for people to replay his weekly Small Business Saturdays Series. You can find both Aaron and Kylene helping build a new micro-business training program with business partner Todd Downing called

By having your own website, you have ownership of what it looks like and the rules. Since Facebook is not owned by you, it could go away or make changes that could negatively impact your business. Same thing with Etsy and other platforms that people rely on to bring sales. 

Your website is yours

You need to make sure your website has a clear statement of your Why. That helps potential customers connect to make the purchasing decision. Also include other things, like the services you offer and policies regarding the customer experience. Lastly — and of great importance, as these replace the ability to touch and feel like a customer would in a live store experience — make sure your site has quality pictures that are all the same size, are visually appealing, and are professional-looking.  

—Kylene and Aaron Montgomery, MontCo Consulting

Have a website, but want to know more about SEO? Keep reading