Adding Promotional Products to Your Sales Repertoire

Stephen L. Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and operates A-1 Awards, Inc. in Indianapolis. He has been associated with the awards and recognition industry for over 45 years, and has given numerous seminars since 1979.

The promotional products salesperson often has an audience with a wide variety of buyers and it is easy to introduce these accounts to recognition products. Frequently these buyers ask the simple question, “Do you carry awards or recognition products?” This makes it easy to add on products from a host of different industries’ suppliers who are also suppliers to the promotional products industry. Keep in mind that it is the obligation of suppliers to introduce and make available their products to as many different markets as they can just like you do with your products.

Don’t be fearful to enter this business arena — if you have studied your trade you should be well armed with what it takes to compete. Know that it might benefit you and your business to offer promotional products. 

—Stephen L. Capper, A-1 Awards