qr code

Add Value to Personalized Items with a QR Code

With over 10 years of experience in the industry, Cheryl Kuchek is the owner of Just My Imagination DeZigns Inc. in New York and the founder of the Facebook groups Sublimation, OKI, iColor and Beyond and Sublimation for Beginners and Beyond—the first of its kind to focus on sublimation—hosting a community of digital decorators and serving as a resource to grow their business through weekly Facebook Live sessions, webinars, vendor discounts, and more. For referrals or more information, contact Kuchek directly at justmyimaginationdezigns4u@gmail.com.

A QR Code is a 2-D barcode that stores information such as an image, video, or audio file. The information stored in a QR Code can be read using a smartphone application. The generator and scanner are free but can add priceless value to your designs.

Imagine that someone is requesting a wedding photo on a decorative box, and you are able to upsell them (i.e. for an extra fee) by adding audio and/or a video of the wedding vows with the code. Your customers will be so intrigued by this idea, they won’t mind the extra charge.

There are endless items that this can be applied to: mugs, plaques, and dog tags are just a few examples. Special occasions that it would be perfect for include: Mother’s and Father’s Day, an anniversary, a memorial, celebrating a newborn, Christmas, and so on.

Instruct your customers to search for a QR Reader in their smartphone’s app store. Apple has built QR Code recognition directly into its camera app, which means all you need to do is open it and point it at the desired code in question.

To see how it works, view the photos below. For an in-depth demonstration on how to add a QR code to your own products, click here.

—Cheryl Kuchek, Sublimation for Beginners and Beyond