To get the most mileage out of a social media post, consider these tested and proved types of social media posts that have seen success in user engagement and active participation:
Who wants _____?
Getting creative with a simple question can generate multiple user comments and interactions, as well as provide some insight as to what interests your audience.
A little-known way to (problem): (solution)
People love ticks and tricks, and a problem-solving post online will grab everyone’s attention. If the problem-solving tip is related to your area of expertise, it can build trust from your followers.
Fill in the blank: my must-have is _____.
How about a post that gets people thinking about upcoming events or using your products? This type of post is not only engaging, it’s also a great way to get followers to start thinking about something coming soon before you launch a promotional campaign closer to the sale.
“Like” for (this), “share” for (that)
A “like” versus “share” post is a quick and easy way for people to get involved. The count on the post will provide a visual vote tally, inviting more engagement. Simply create an image that includes a side-by-side challenge of two subjects.
Remember when _____?
People love nostalgia and reflecting on past trends and fads. Ask a simple throwback question to encourage users to share their memories on the subject.
Share this if _____.
Take advantage of trending topics or current events to draw more attention and engagement from social media users (for example, “Share this if you are attending a graduation ceremony soon,” or, “Share this if you’re watching the Super Bowl”).
Hashtags create a clickable link for a topic. Many more Twitter users will see your post if you include a trending topic and appropriate hashtag. They can also be an indicator of what to post about. Check what topics are trending in the hashtag menu to the left of your screen.
—Kelly “Rags” Ragland, Rags to Stitches Productions