5 Factors to Determine Custom Plaque Pricing

Bob Hagel and his wife Dana own Eagle’s Mark Awards & Signs, offering a full line of personalized products using laser engraving, sand etching, and full-color UV direct print on products. They have offered awards, recognition, and signage products to organizations for more then a decade in the Southern California wine country.

When completing a custom plaque project, besides adding up the cost of all the parts and perhaps making the plaque, your other staff time is likely to be a significant factor. Your time is easy to undervalue and underestimate. Make sure you consider the following when pricing:

  1. Added sales time
  2. Layout design time
  3. Designing and making templates
  4. Cutting of plates and photos to size
  5. Physical layout and attachment time

—Bob Hagel, Eagle’s Mark