4 Steps to Tackle the Sublimation Learning Curve

Award-winning author and international speaker Jimmy Lamb has over 25 years of product decoration business experience. Mr. Lamb has extensive knowledge in many facets of digital decorating and embellishing including business startup, applications, techniques, marketing, sales, mobile, production and management. He has owned and operated a successful production facility, started a retail franchise operation and has provided production solutions to a variety of Fortune 500 corporations involved in customization, decoration and embellishment. His articles appear regularly in various industry magazines in the United States and Europe. In addition, Mr. Lamb is a frequent speaker at Industry Events and Trade Shows domestically and internationally. Currently, he works with Sawgrass Technologies as the Manager of Communication and Education, where he has been instrumental in developing their educational seminars and webinars. 

  1. The first step is to buy a reputable system that has technical support and education. I hear stories of people buying sublimation systems and then not being able to get help when they need it.
  2. Once you have your system, follow the directions from your dealer – it should have a program to get you up and running quickly. 
  3. Once you understand everything from the software to the color management, and from the inks to the printer operation, then you are ready to start making “stuff.” Don’t run out and take any orders, instead take the time to practice on different types of substrates to get comfortable with the processes. In fact, go ahead and build sample kits (by market) that you can use in the sales process. Thus, you are learning and creating valuable marketing tools at the same time.  
  4. Be sure to attend webinars and seminars taught by sublimation professionals, dealers, and manufacturers, so you can ask questions and speed up your learning.

—Jimmy Lamb, Sawgrass