4 Steps to Starting a Successful Business

Stephen L. Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and operates A-1 Awards, Inc. in Indianapolis. He has been associated with the awards and recognition industry for over 45 years, and has given numerous seminars since 1979.

Don’t be timid about starting out; we’ve all had to take these steps. You will find support if you maintain a strict code of ethics and take advice from known dealers with good reputations.

  • First, operate with complete honesty and integrity to yourself and your industry. Let this become your way of life, remembering that you become like the people you are around.
  • Second, you run your business, not your neighbors…you are the boss of your four walls, and what goes on within them is your responsibility. 
  • Third, observe what is working for others and what isn’t. Open your eyes and ears to what is going on around you.
  • Fourth, learn to listen. When you are talking, you are only learning what you think you already know, but when you listen, you may be surprised at what others know.

—Stephen L. Capper, A-1 Awards