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4 Marketing Tips for Selling Made in the USA

Jim O'Neill is the Executive Vice President of Pacesetter Awards.

  1. Buy from suppliers that put “Made in the USA” strategically on their products.
  2. Set up a section of your showroom with made-in-the-USA products. Possibly put some signage up about how important it is to support U.S. manufacturers.
  3. Add a section to your website with made-in-the-USA awards along with some messaging on the subject.
  4. Send an email to your surrounding area buyers and prospects on this subject. Many U.S. suppliers can help with content and graphics.

—Jim O’Neill, Pacesetter Awards

Keep reading about the made-in-the-USA topic in the July ’19 issue of A&E