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3 Ways to Reduce Costs on Branding

Jennifer Foy has over 12 years of experience using Adobe Photoshop. She has received a Bachelor of Fine Arts in Visual Communications from the Ringling School of Art and Design in Sarasota, Florida. Her years of teaching experience include numerous software and design classes in Adobe Illustrator, Photoshop, QuarkXPress, Freehand and InDesign for Colleges in Atlanta, Georgia; and Louisville, Kentucky. Jennifer is currently working as the Creative Director and Universal Woods with the Unisub and Chromaluxe brands. Jennifer can be reached by email at jenniferf@unisub.com

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Looking to save money as you kick off your identity system? Here are some things you can try:

  • Make friends with a small local printer for small amounts of letterhead. You could even purchase some nice paper from them and run the letterhead off yourself. Get envelopes printed professionally, unless you are comfortable navigating your printer setup or settings to hand-feed for printing envelopes on site. 
  • Get a stamp made to use on bags, boxes, tags, or envelopes. 
  • Look for special deals on sites like Vistaprint to run off 250 business cards at great price savings. Want a square business card or something a bit more creative than what Vistaprint may offer but don’t have a local printer to work with? Try the company Moo online for various sizes, paper textures, and more. Both of these companies have flyers, postcards, and other products besides business cards that they offer as printed products. Sign up for online mailing lists to receive email discount codes. I’ve ordered business cards before at 50 percent off and with cheap shipping for one heck of a deal.

Once you have a logo and an identity system, use it everywhere. Be consistent, promote the heck out of it, and enjoy it!

—Jennifer Foy, Unisub

Read more about the visual side of branding the October ’18 issue of A&E