When you knock down trees and make those sounds, you know there are internet users out there to hear it. In addition, bots hear every tree that falls. So, simple logic says to do it and do it often. Here are a few examples of ways to better clear the forest.
- Blogging is beneficial, period. Bots read every word you blog, every time you post a blog. And every keyword you include in your blog posts trigger the bots to the fact that you are there, knocking down a tree and making a noise. Further, they apply those keywords to create answers for users asking them questions.
- Posting on social media often is necessary no matter how big or small your pool of followers may be. Followers are important of course, but part of the strategy to gain followers still requires frequent posts and engagement.
- If your website has been online for a reasonable amount of time, the bots know your site is there, and chances are users are coming across it in one form or another. What are they discovering? Is there anything on the site that encourages them to visit often? Are they receiving email broadcasts reminding them to visit? And, again, the bots know. They also know the last time you updated anything. If it has been a long period, the bots won’t tell users you’re relevant to them anymore.
—Kelly “Rags” Ragland, Rags to Stitches Productions