1. The world relies on technology, and as buying trends continue to tell us that more and more purchases are done online, the first tactic is having an amazing website. The website isn’t everything, though; make sure you have quality product photos on your site. If you don’t have the resources for a website, a business listing on Google helps. Claim your business on Google, keep your contact information and hours updated, and upload photos of your showroom along with a description of your business.
2. Leverage your supplier partners. Many suppliers have product flyers that you can use as a promotional email or social media post.
3. Catalogs in your showroom are still important. You can’t stock every product from every supplier at all times, so make sure you have catalogs for your customers to browse through. Many suppliers have catalogs you can use as your own.
—Jen Jezierski, Crystal D