The 10 Percent Rule of Sales

Vince DiCecco is a dynamic and sought-after seminar speaker and author, with particular interest in business management/development and marketing subjects. With over 20 years experience in sales, marketing and training, he is presently an independent consultant to businesses looking to sharpen their competitive edge. Vince addresses a wide range of topics focused on nurturing customer loyalty while improving profitability. He may be reached via email at

Atbest, only 10 percent of all the business contacts you make will ever buy from you. Ever. Business contacts are comprised of not only prospective customers but of suppliers, advisors or service providers, business neighbors and fellow business-association members, and advocates of your enterprise that steer people to it. These are all good people to know, but they are mostly people who aren’t in the market for the goods and services you offer.

—Vince DiCecco, Your Personal Business Trainer