Term of the Week

The Term of the Week is a weekly feature where A&E turns to industry experts to define common tools, processes, language, etc. used in the awards, engraving, and personalization industry, including terminology within the business realm. Contact Printwear's digital content editor, Marley Jeranko, if you're interested in contributing and for an opportunity to be featured in our daily eNewsletter. 

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Learn more about this element of sandcarving.
Laser engraver
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Can you guess what the acronym for LASER is?
pixel
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Even if you aren't a professional graphic designer, you need to know this term.
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Without it, you wouldn’t be able to do certain things with your laser. 
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Does your shop want to branch into ADA or signage? If so, this word is a good one to know.
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This week, we put a microscope to a common substance found in personalization shops.
pantone
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Graphic designers and full-color decorators need to know this one.
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If you don't know this term, you might work in an unsafe environment...
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Hint: this one’s important when using a rotary machine.
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Most logos and custom graphics can be edited and personalized in these programs.

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