Hello awards_2,

I will give you some information about how we handle such things. The question about how to price awards is sort of a loaded one, which we usually spend quite a bit of time on in our workshops. There is no simple answer to that other than we do not apply cost-based pricing to awards but rather perceived-value pricing. These are usually awards created specifically for the customer with their logo and text on it, and the quality of today’s award blanks command a higher perceived value than cost-based pricing would dictate. You find this type of pricing in many different industries; that's why a Mercedes is more costly than a Chevy, for instance. Yes, there are differences in material used in these cars, but hardly enough of a difference to command the great difference in price. You need to research what others are charging for similar products and then decide where you want to position your business in comparison. Being the cheapest is not necessarily the best route to go. We bank on quality products and our high standards in producing items for our clients. We offer great customer service and take care of our customers from A to Z. There are others who would do it cheaper, but that is not what we are after. Giving discounts on quantities is not the best way to go, since you will be giving away money on each award made. It is much better to waive artwork and set-up charges for a customer, which means you only give away a specific, one-time amount that will cost you less than if you reduce your price on each item. Giving discounts for volume can lead you to a point of making no money at all pretty quick, or you will have to inflate your prices from the get go in order to give discounts and still make money. If you can't make money with your products, then why bother?

So, if you do 20 awards and you promise a $15 discount on each, you give away $300. But, if you waive the artwork and set-up charges that total, let's say, $90, then offer that instead. Usually the customer is happy with that, and you did not give away the store, so to speak. Anyway, I hope this gives you some food for thought. Thank you for your question.