Recent economic times saw more neutral and traditional colors that could go further, with less eye-popping color. The new Pantone® Fall colors are not what someone might traditionally expect to see, but when used or combined together, they create rich, inventive palettes that aren’t too hot or too cold, but just right. The Spring 2010 Pantone palette was used as the groundwork for the Fall palette this year, and it becomes visually apparent that color is making a comeback. The Fall 2010 Pantone guide offers ten colors that can refresh your product offerings—from wearables to décor to gift and promotional items.

The Pantone Fall 2010 Palette consists of:
PANTONE 13-0632 Endive

PANTONE 15-1050 Golden Glow

PANTONE 16-1546 Living Coral

PANTONE 19-1764 Lipstick Red

PANTONE 18-3027 Purple Orchid

PANTONE 19-1526 Chocolate Truffle

PANTONE 16-5418 Lagoon

PANTONE 18-0538 Woodbine

PANTONE 14-1107 Oyster Gray

PANTONE 14-1307 Rose Dust

Endive: A pale yellow-green color that reminds me of the endives vegetable and celery. This warm, light hue creates different moods when paired with Oyster Gray or used in a higher contrast set with Chocolate Truffle.

Lagoon: A strong, darker than usual for this color shade that works off of the color of Pantone’s color of the year, turquoise. Whether you are headed for a warmer climate or are just fantasizing about it, this hue adds a bit of pop. Lagoon pairs well with Living Coral, or go more dramatic and combine with Lipstick Red.

Different hue values of the Pantone Fall colors, Living Coral and Oyster Gray, can be found in this image. Lagoon is the Fall version of the Pantone Color of the Year, Turquoise. Woodbine and Endive make a fresh appearance this Fall.

Woodbine: Taking green to a new level of neutral that’s brighter and lighter than the forest green shades of seasons past but more vibrant than olive.

Oyster Gray: One of the lightest and cool tone hues that grounds the Fall palette. This neutral gray is a good substitute for stark white. Add Oyster Gray against Woodbine in a design or with Lipstick red for some alternative combinations.

Chocolate Truffle: This dark brown shade with warm wine undertones suggests rich desserts. The darkest hue in the Fall palette, Chocolate Truffle pairs especially well with Woodbine and Golden Glow but could be put next to Lagoon for a contrasting arrangement of the blue and brown hues.

Golden Glow: An orange-yellow hue that is reminiscent of the warm tones found when driving through the mountains in the fall during the changing of colors. The beautiful warm tone can be used to brighten up a palette or be toned down. For a retro design feel, Leatrice Eiseman of Pantone suggests pairing Golden Glow with Purple Orchid and Woodbine.

Living Coral: Is it a pink-orange or an orange-pink? This warm hue seems off being in with the fall but when paired with Chocolate Truffle, the warm tones will seem cozy on a cold fall evening. Want to go for fantasy? Combine next to Lagoon for a tropical, take-me-away feel once those pretty leaves turn brown and the weather gets colder.

Purple Orchid: A surprising choice for Fall, this exotic shade is a much lighter and brighter purple than the eggplants and wines seen in Fall palettes. Rose Dust and Purple Orchid make a nice combination, or for a more traditional feel, add it to Woodbine.

Rose Dust: This warm beige is a versatile hue that can carry many color combinations. It has a level of flexibility that can create different moods. At first glance, it has a romantic dusty feel but pair this shade with Woodbine for a more masculine arrangement.

Lipstick Red: Deep and dramatic, Lipstick Red is a strong color for fall. This bold hue is easily paired with Oyster Gray or combined with Living Coral and Chocolate Truffle.

About Pantone: Pantone LLC is considered to be the global authority on color and is a provider of professional color standards. The PANTONE® Fashion Color Report Fall 2010 features the top 10 colors for fashion for fall 2010, and is available for free download on the Pantone website. All color names, etc. are copyright of Pantone, Inc. For more information, visit www.pantone.com.